Vestige Collection

A story to live

The family business group’s investments focus on properties recognised as “cultural assets”, with significant histories and architectural relevance within their communities, shaping and influencing the local landscape.

It is a business project that emerges in a favourable and timely context, with a consumer increasingly attuned to this type of tourism experience — a guest who appreciates restoration projects that respect the history and architectural value intrinsic to the buildings they stay in. Vestige begins with the acquisition of Palacio Figueras, the first of its interventions, to be followed by Son Vell, Son Verí and Castillo Azagala.

Within this context of expansion and sustained development, the need to create a parent brand that brings the different properties together under one umbrella becomes clear. Each property has its own identity, yet shares a common thread with the rest: they are buildings whose presence and legacy would have been lost had it not been for Vestige’s significant and meticulous artisanal restoration work. Addressing this need presented us with the challenge of creating an overarching brand that unites the various properties under a common identity and emblem.

The challenge of the project lies in creating a brand that delivers on a promise — a brand that moves, that conveys the group’s meaning and purpose, and that serves as a shared emblem.

After carrying out an in-depth analysis, following a consolidated methodology, of Vestige’s defining concepts and characteristics, we identified a series of values and personality traits that would become the fundamental pillars for developing the brand manifesto.

As mentioned, the uniqueness of the properties — each with its own history and character — is the primary shared element. Another defining trait is the respect shown not only to people, but also to the structure, spirit and original materials of the buildings, to the surrounding environment and local communities, to ancestors, and to the wisdom embedded in the artisanal craft through which these buildings were created. Harmony, elegance and sensitivity are additional traits and pillars that we sought to express in the brand, pursuing a balance of forms, textures and colours.

We defined a strategy around Vestige Collection as an experience of regenerative, respectful tourism set within a unique, unforgettable, prestigious and unrepeatable environment that conveys harmony and a strong connection with nature.

Through the brand, we rescue and bring these values back to life, highlighting the clear commitment to historical legacy, the land and its people. We evoke the past lives echoed in the walls of these buildings, connecting past, present and future. It is a brand that proposes a new model — one that makes the preservation of heritage and legacy viable by opening the doors of these palaces and estates to the public. In doing so, these emblematic constructions are given a second life through a tourism activity grounded in coexistence and respect.

At Mandarina Brand Society, we defined a value proposition (tagline), “Una historia que vivir” (“A story to live”), which encapsulates the essence and core pillars of the brand identity: the stories of the territories and geographical locations in which the properties are found, the life of each place, the stories of their former inhabitants, and the personal story that each guest will create through their own way of travelling and their individual sensitivity interacting with the environment. It is an invitation to experience history in every era thanks to faithful restoration carried out with the same care and dedication as the original construction, respecting memory, design and materials while incorporating modern comforts and possibilities. Quality is at the forefront of every interaction between the guest and the brand.

Due to the evolution of the business — which initially emerged with a single property — the need to create a parent brand that would encompass the entire portfolio with a unified, coherent sense and convey the shared values of the group’s assets soon became evident.

To create the visual identity, we elevated the family symbols that had already characterised Palacio Figueras, merging them inseparably with the new Vestige brand to establish a meaningful link between the first iconic building and the umbrella brand.

This brand reflects, through its symbol, primary and secondary colours, typefaces and photographic styles, the elegance, leadership, prestige, excellence and exclusivity that define Vestige’s highest standards of guest experience — while also expressing the solidity and delicacy of the project.

The symbol creates continuity across the different properties in the portfolio and reinforces the presence of the parent brand as the carrier of the group’s essential values, while each individual property is finally distinguished through its own typographic logotype.

These sub-brands were developed by maintaining — or creating, depending on the chronological order of each property’s acquisition — their own logotype and a secondary typeface aligned with the visual style of Vestige Collection. With this approach, we established a specific link, a personalised and flexible dialogue for each property, while reinforcing the main brand. A visual identity that reflects Vestige’s value proposition and its historicist spirit.

The final colour palette is a combination of elements drawn from the earth, the materials and the natural surroundings in which the properties and their communities are rooted. The distinctive elements express, in a contemporary yet timeless way, the historicist sensibility and the notable presence of a project of this nature within the market. The applications implemented across the various properties integrate seamlessly into the spaces and architectural style of each, creating a brand experience that is fully aligned with its setting.

The design, navigation and usability of the website are a continuation and faithful reflection of the implementation of the established brand strategy, its verbal and visual identity, and the shared attributes of elegance, excellence and heritage that characterise the parent brand.

Once the brand architecture and visual identity had been defined, we translated the components and elements previously established into the web design. We opted for a multisite structure, allowing each sub-brand’s website to be hosted under the same umbrella.

The design, navigation and usability of the website are a continuation and faithful reflection of the implementation of the established brand strategy, its verbal and visual identity, and the shared attributes of elegance, excellence and heritage that define the parent brand.