Mindhead joins
Mandarina Brand Society
as a strategic partner
Mindhead joins
Mandarina Brand
Society as a
strategic partner
04 jun 2025
At Mandarina Brand Society, we believe in growth that comes from within — with purpose, with soul. That’s why we’re excited to share a new chapter in our journey: Mindhead is joining us as a strategic partner, acquiring a 25% stake in our company through its investment vehicle, GGI. This alliance is born from a shared vision and marks the beginning of a new phase of expansion, entry into new markets, and strengthened capabilities to keep building extraordinary brands in a sector we deeply love — hospitality.
This operation will strengthen its structure, expand its capabilities, and scale its model in new geographic contexts.
Mindhead, led by entrepreneur and investor Tolo Gomila, is a strategic consultancy and business accelerator with over 25 years of experience leading projects in 15 countries. Its model, based on “entrepreneurs advising companies,” brings a practical, hands-on approach to business development.
“The entry of Mindhead represents a partnership that goes far beyond capital. We share a future-oriented vision based on excellence, strategy, and the power of brand to create real impact. This new momentum will allow us to take on larger-scale projects, open new markets, and continue building extraordinary brands with soul,” says Pilar Domínguez, founder and strategy director of Mandarina Brand Society.
— Pilar Domínguez, founder and strategy director of Mandarina Brand Society.
With more than two decades of experience, Mandarina Brand Society has become a reference in the development of hotel brands, tourist destinations, and expanding hospitality groups, always from a boutique, human-centered approach. This operation will strengthen its structure, expand its capabilities, and scale its model in new geographic contexts.
“Mandarina Brand Society is one of those rare companies — with talent, vision, sensitivity, and a unique way of building brands from the core of the business. We’re convinced of its potential and confident we can help scale it without compromising its essence,” adds Tolo Gomila, CEO of Mindhead.
— Tolo Gomila, CEO of Mindhead.
We maintain our strategic and creative independence, while adding a more robust structure to face the challenges of the present and the future.
The partnership also brings added value to Mindhead, incorporating a firm with a distinctive identity, a highly recognized boutique approach in the hospitality sector, and proven expertise in building strong, purpose-driven brands with real business impact. Mandarina Brand Society contributes strategic sensitivity, applied creativity, and in-depth knowledge of the tourism sector, reinforcing Mindhead’s vision of sustainable growth and diversification. It also strengthens its commitment to shaping a more conscious and sustainable tourism model aligned with the brand values the market increasingly demands.
This operation positions Mandarina Brand Society as a company entering a clear acceleration phase — maintaining its creative independence and its founding team at the helm, while gaining a more robust structure to face the challenges of today and tomorrow in the hospitality sector.
A step forward to grow without losing who we are. To build — through brand — a stronger, more conscious… and more human future.
