Interview with

Pilar Domínguez from

Marketing Insider Review

Pilar Domínguez, co-founder of Mandarina Brand Society, answers a variety of questions in this interview, in which she discusses several topics from her perspective as a branding professional.

She reflects on how the tourism sector has evolved after the pandemic, the shift in consumer interests, the need to consider the social and economic context of each destination, and the importance of moving away from viewing tourism as a product and beginning to see it as a vital experience.

She also speaks about the growing number of women leading major hotel groups and tourism brands, the undeniable importance of a responsible and sustainable tourism model, and the new opportunities offered by the digital landscape.