Hotel Riomar Ibiza

Pure Escapism

At Mandarina Brand Society, we enjoy challenges and collaborative projects. As specialists in our field, we cover all areas of branding required by our clients — from auditing, analysis and strategic focus to the conceptualisation, brand development and subsequent application and activation. Our multidisciplinary team allows us to offer a complete service to the brands we commit to, and that commit to us.

Riomar is part of the Tribute Portfolio range, one of Marriott’s premium affiliate brands, made up of a family of independent boutique hotels united by a shared spirit. In this case, the brand identity of Riomar Hotel was already defined by the hotel’s management and the parent company.

The website features a content structure in motion and a light, fluid navigation. The photographic and audiovisual content stands out thanks to the use of dynamic masks applied to the images, in the shape of arches that simulate the organic, curved forms characteristic of Ibizan architecture. As users move their cursor across the site, these micro-interactions trigger visual responses that create constant feedback and dialogue with the user, resulting in increased time spent on the page.

We transformed navigation into a sensory experience, playing with depth of field to produce a more dynamic, engaging and satisfying journey. This active resource allows us to integrate and merge visual content with text in a harmonious way.

The use of corporate colours applied throughout the different modules — alternating white with more vibrant tones and other darker shades — aims to guide the user’s eye towards the most important elements and prompt action. We also introduced a flexible device within headings that enables the insertion of graphic symbols that form part of the brand identity. Triangles, asterisks… these can be embedded into titles, appearing dynamically or statically, successfully capturing the user’s attention.

At CMS management level, the flexibility of the custom-built modules allows for agile self-management of the website and maintains an open structure that adapts to the client’s communication needs. The search bar was integrated with Marriott’s booking engine.

Fully aware that every website today must be responsive, given the extremely high rate of mobile browsing, the design adapts perfectly to different smartphones, tablets and devices, ensuring full access to all content. Without compromising the site’s distinctive elements, we adapted them to ensure correct display across all screen types.

This is a web project we are proud of — both for the final result and for the complexity involved in translating an already developed and activated brand into the digital environment, making it as much our own as each of the brands born at Mandarina Brand Society.