The website presents a structure of moving content and a light navigation. The photographic and audiovisual content stands out thanks to the use of dynamic masks over the images that simulate the organic and curved forms typical of Ibizan constructions. When the user moves the mouse across the web these micro-interactions produce a visual response that generates a constant feedback and dialogue with the user, with the consequent increase in the rate of permanence. We transform navigation into a sensory experience, where we play with the depth of field, resulting in a more dynamic, attractive and satisfying navigation. This active resource allows us to integrate and merge visual content with text in harmony.

The use of corporate colors applied in the different modules, alternating white with more vibrant colors along with other darker shades, is intended to direct the user’s gaze to the most important elements and invite action. We also introduced in the headlines a flexible resource that allows embedding graphic symbols that are part of the identity. Triangles, asterisks… can be introduced in the headlines and displayed dynamically or statically, capturing the user’s attention.

Aware that nowadays every website has to be responsive, given the very high rate of web browsing via mobile, the design adapts perfectly to the different smartphones, tablets and devices ensuring access to all content. Without giving up the differentiating elements of the web we adapt them for the correct display on all types of monitors. 

A web project of which we are proud both for the final result and for the complexity of transferring a brand already created and in the activation phase to the digital environment, making it as much our own as each of the brands born in Mandarina Brand Society.