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Comercializa mejor gracias a tu marca

Purpose economy, new customer profiles, new ways of consuming, sustainability... and the new situation derived from the COVID.

Do we understand the changes we are experiencing around us? And most importantly, Is your Tourism Brand ready to face the challenges posed by this new paradigm?

  • ¿Cómo puede ayudarte en la comercialización?
  • ¿Conseguirá mantenerse relevante para un público cuyos intereses evolucionan día a día?
  • ¿Podemos seguir vinculando nuestras marcas a un discurso basado en atributos de producto?
  • ¿Podemos seguir apostando por una estrategia sólo de precio?

En definitiva, ¿cómo podemos seguir siendo competitivos?

Es tiempo de plantearse muchas preguntas. Este es el momento ideal para redefinir nuestra estrategia, repensar si estamos donde queremos, si nos perciben como lo que somos, si lo que somos es competitivo en este nuevo paradigma que se avecina.

Y en Mandarina Brand Society te podemos ayudar en todo este proceso. Somos una agencia de branding especializados en Hospitality & Tourism, donde aportamos el conocimiento y la experiencia adquirida durante más de 20 años de trayectoria con grandes marcas del sector, hoteles independientes y administraciones públicas.

Solicita una cita con nuestros consultores  →
How can we help you
Strategy
To explore and discover
After a immersion process and exhaustive analysis, we find out what makes our customers' Brands relevants and what makes them important in their users lives. We look for their place in the market, we investigate what their audience needs and raise new touching points to connect with their concerns. We name these Brands, we write their history, a tagline, and we go to the essence looking for that word that defines how it is and what it brings.
  • Market studies
  • Brand audit
  • Reputation
  • Positioning, Value Proposition, Brand Promise
  • Naming
  • Brand word, Tagline, Brand story.
  • Territories and contents
  • Brand architecture
Identity
To specify and materialize
To capture the essence of each Brand in a relevant visual and verbal identity, which helps to align perceptions and multiply the power of communication. We build the visual universe that makes up all the Brand's Graphic Resources. Through the Verbal Identity we delimit how the Brand expresses itself when it talks to its audiences, also the type of messages that articulates.
  • Visual Brand Identity
  • Visual Identity Systems
  • Brand Guidelines and Brand Manual
  • Verbal Brand Identity
  • Style and Tone of Communication Manual
To activate
Establishing and strengthening
Creativity, Design, Marketing, Communication and Branded Content at the service of the Brand to develop all kinds of applications that help to grow its value and connect with its users. We accompany our clients in this continuous process with a shared management for their projects and a we coordinate the execution of all the areas of the same one.
  • Brand Implementation Plan
  • Brand Guardian
  • Brand Reputation
  • Communication Plan
  • Strategy and campaign Creativity
  • Graphic design, Editorial design, packaging, Ephemeral Architecture
  • Content creation: editorial, photo & video shooting productions
  • Events, Brand Awareness and Experiential Marketing
  • Digital: WEB Design, UX&UI
  • Audits, implementation, SEO branded content Generation, Monitoring and Follow-up. SEM Strategy and Campaigns
  • Social Media Strategy, Management & Marketing
  • WEB and Mobile APP’s Programming. Custom Developments. Systems integrations
Why to invest in your brand
A well thought out Brand helps you not to be just another fish in the bowl, but to differentiate yourself from your competitors, giving you extra value for which they can choose you. It also gives you arguments to justify your rates, upgrades and cross-selling and helps you to be recognised and booked directly on your website by avoiding intermediaries. Furthermore, having a purpose, an identity, a value proposal that supports your strategy and a story that serves to communicate it will make your communication much easier. Do you need more arguments?
Proyectos →Premios →
Mandarina Brand Society Mandarina Brand Society

We are in Palma, we are in San Sebastian, Ibiza, Madrid, or Barcelona…
We are on the other side of the telephone, or replying you an email. Because what it really matters is to be where you are and whenever you need us.




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