This is how the 1st Palma 365 Photography Competition began to take shape, which we carried out during our time as Mandarina Creativos. We proposed the project as an opportunity to tell the stories of the city, to show the experiences of residents and visitors, and as an excuse to share with the rest of the world that Palma is more intimate, more authentic, more ours.

To carry out the dissemination of this initiative, we thought of Instagram and the great capacity it offers to transmit experiences and ways of seeing and understanding the world. We also appointed ten ambassadors for the Palma 365 Competition, young professionals and photography enthusiasts who share a passion for capturing the essence of Palma through their cameras, and who would help us to give prestige and visibility to the project.

Everything can be found at http://www.palma365.es: 571 participants, 1996 photos organised into 5 categories (Gastronomy, Sports, Culture, Shopping, Live Palma), more than 60 Advertising Public Supports spread throughout the city, buses, advertorials, and spectacular results in terms of impact and interaction on social networks.

A project we are very proud of, and extremely proud with.