One City, endless stories

Year2016

AreaHospitality & Tourism

DisciplinesTerritory Branding
Contents
Communication
Social Media

Millions of people come to Palma attracted by the charms of an enviable climate, the crystal clear waters of its beaches, its history and traditions or the Mediterranean lifestyle. But what is it that makes them repeat and return year after year? 

The Fundación Turismo de Palma de Mallorca 365 and the Palma City Council thought of setting up an initiative with two objectives. On the one hand, to gather photographic material to promote the city, but above all, to show in a unique and unrepeatable way what makes Palma so special, and what makes people return. To make known that real, credible Palma, far from the stereotypes of photographic stocks. An initiative that will show the identifying elements that make Palma a modern, cosmopolitan and charming city; a unique city.

Concurso foto Palma 365 web páginas

This is how the 1st Palma 365 Photography Competition began to take shape, which we carried out during our time as Mandarina Creativos. We proposed the project as an opportunity to tell the stories of the city, to show the experiences of residents and visitors, and as an excuse to share with the rest of the world that Palma is more intimate, more authentic, more ours.

To carry out the dissemination of this initiative, we thought of Instagram and the great capacity it offers to transmit experiences and ways of seeing and understanding the world. We also appointed ten ambassadors for the Palma 365 Competition, young professionals and photography enthusiasts who share a passion for capturing the essence of Palma through their cameras, and who would help us to give prestige and visibility to the project.

Concurso foto Palma 365 web aplicación opi
Concurso foto Palma 365 aplicaciones revista

Everything can be found at http://www.palma365.es: 571 participants, 1996 photos organised into 5 categories (Gastronomy, Sports, Culture, Shopping, Live Palma), more than 60 Advertising Public Supports spread throughout the city, buses, advertorials, and spectacular results in terms of impact and interaction on social networks.

A project we are very proud of, and extremely proud with.

Mandarina Brand Society Mandarina Brand Society

We are in Palma, we are in San Sebastian, Ibiza, Madrid, or Barcelona…
We are on the other side of the telephone, or replying you an email. Because what it really matters is to be where you are and whenever you need us.




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