A brand according to the personality of each house

La Goleta Villas logo

Year2017

AreaHospitality & Tourism

DisciplinesBranding
Brand Identity
Graphic Design

La Goleta Villas is the new brand we have created for La Goleta Hotel de Mar. This spin-off of the main brand serves to introduce its new line of business: tourist accommodation in villas with character on the north coast of Mallorca.

Each of the four villas has different characteristics and personality that the owners wanted to highlight, so the solution had to respect the individuality of each business unit, while referencing in personality and graphics to the main brand.

At the level of brand architecture, the project was conceived as a nesting exercise. The main brand brings to the new “La Goleta Villas” the chromatic game, the typographic style and the attributes of quality and service, this time in a new format.

La Goleta Villas Can Lluís
La Goleta Villas Can Lluís patrón
La Goleta Villas Llenaire
La Goleta Villas Llenaire patrón
La Goleta Villas Cuatre Cantons
La Goleta Villas 4 Cantons patrón
La Goleta Villas Can Sureda
La Goleta Villas Can Sureda patrón

Then we created a third level with a different brand for each villa. This new step is based on the previous one at the construction level, and resolves the necessary individuality and differentiation by creating graphic patterns inspired by some identifying characteristic of each house. The four patterns base their graphic construction on the structure of ikat fabrics or Mallorcan fabrics (“llengües” fabrics) from a fixed module.

Thus, for Llenaire, an ikat pattern is created that simulates the waves of the sea in front of which the house is situated. The auxiliary graphic that accompanies Ca’n Lluis symbolises the ruts of the access road, while for 4 Cantons a graphic translation is made of the four corners of a crossroads. Finally, Ca’n Sureda is represented by illustrating the groups of trees that are located on both sides of the path, allowing a glimpse of the access route every few metres.

La Goleta Villas aplicaciones papelería
La Goleta Villas Llenaire aplicaciones bolsa
La Goleta Villas 4 Cantons aplicaciones taza

The project is completed with the creation of some stationery applications, welcome packs and pieces that are personalized for each villa.

Mandarina Brand Society Mandarina Brand Society

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